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Pingüino is a music, advertising, fashion & portrait photographer who transcends his own genre, capturing stunning images with a contemporary aesthetic and incredible light control. We worked with him to craft a brand and a website to showcase his photographs and style.

In developing the brand we established a visual language which was subtle enough that it would complement and present his visual work without overwhelming, while still standing out as a distinct character. The brand is closely tied to Pingüino himself and so it aims to capture his self-proclaimed quirk and fine tendency toward an aesthetic embodied by a subtle monochrome atmosphere which reflects his premium work